How promotions, discounts and markdowns add flexibility to cannabis retail pricing strategy

(This story appears in the August issue of MJBizMagazine.) Retail cannabis pricing isn’t a “set-it-and-forget-it” exercise. “A pricing strategy must be agile because nobody has a crystal ball,” said Leandra Reid, co-founder of Toronto-based cannabis retail consultancy Vetrina Group. “We can’t know what the customer is willing to pay for a product until we put […]

How promotions, discounts and markdowns add flexibility to cannabis retail pricing strategy is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs